- International marketing expertise with assignments in Asia, Europe and North America.
- Executive Board, Sustainable Green Printing Partnership, 2013-
- Developed an internal news app consolidating 37 internal & external newsletters.
- Directed and executed global marketing launches of B2B and B2C products.
- Accredited in Public Relations, Public Relations Society of America, 2002.
TE Connectivity www.te.com
TE Connectivity connection and sensor solutions are essential in today’s increasingly connected world. We collaborate with engineers to transform their concepts into creations – redefining what’s possible using intelligent, efficient and high-performing TE products and solutions proven in harsh environments.
Global Communications, Senior Manager, Industrial – Germany 2015-Present
Responsibility for external and internal communications programs including 4 agencies covering thought leadership and vertical markets. Focus areas include:
- PR program development from messaging, media training to coverage analysis.
- Internal communications program including producing and directing quarterly webcasts and publishing news.
- Lead for “Great Place to Work” living our values program
Hewlett-Packard GmbH www.hp.com
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems.
WW Environment & Solution Program Manager, Graphics Solutions Business-Germany 2012-2015
Responsibility for strategy, team management , budget and program delivery for business and go to market programs. 8 staff, 4 agencies and 4M USD budget. Focus areas include:
- Environmental marketing including spokesperson and board engagement for environmental organizations.
- Customer development program including business & marketing training courses.
- Workflow partner & third-party media programs
- Internal communications
Drupa 2012 tradeshow project lead 2011-2012Plan and manage the drupa 2012 tradeshow within 15+ M USD budget with core team of 14 and 8 major vendors. Strategic team for launch of new product platform.
EMEA PR Manager, Graphics Solutions Business 2006-2011Plan and manage public relations activities and 2 staff, 3 agencies and 3M USD budget for EMEA with focus on counsel, strategy and planning. Develop thought leadership program and manage country optimization of program.
Heidelberger Druckmaschinen AG www.heidelberg.com
Heidelberger Druckmaschinen AG (Heidelberg) is the world-wide leading provider of solutions and services for the print media industry. The company offers comprehensive solutions in the fields of sheetfed offset printing, digital printing and in the production of sophisticated parts and assembly groups in the realm of precision mechanical engineering.
Integrated Communications Project Team Lead–Germany 2001-2006
Manage unified global communication project including successful shaping of complex ideas into simple, compelling messages. Lead English speechwriter for Management Board, key member of the corporate identity brand team.
IGAS tradeshow Project Office Lead – Tokyo, Japan Apr-Oct 2003
Provided show management, international coordination and native English support for International Graphic Arts Show with 100K+ attendees.
Vice president, Marketing Communications, Heidelberg Americas – United States 2000-2001
Developed and executed global brand strategy including management of advertising and public relations agencies. Managed corporate marketing communication department, 14 employees and $25 million USD annual budget to help achieve record sales of 1 billion USD. Marketing lead for introduction of the Kodak Digimaster & NexPress digital presses.
Director, Public Relations, Heidelberg Americas – Atlanta GA, United States 1999-2000
Managed PR program for NAFTA. Lead international PR strategy team and developed worldwide PR planning system. Developed new customer PR program. Coordinated international press tours.
Iomega Corporation www.emc.com
Iomega Corporation is a worldwide leader in innovative storage and network security solutions for small and mid-sized businesses, consumers and others. Today, Iomega’s (acquired by EMC2) product portfolio includes industry leading network attached storage products, external hard drives, and its own award-winning removable storage technology, the REV™ Backup Drive.
Director, Public Relations –United States 1997 – 1999
Supervised public relations program for world’s leading removable storage company for PCs/Macs, managed 3 internal staff and 3 external agencies with 5M USD budget. Product strategy & launch team for Jaz, Clik & Zip products and One Step Backup and IomegaWare software tools.
Proscape Technologies www.proscape.com
Proscape Technologies partners with creative agencies and brands to develop multichannel mobile applications for marketing and sales. Brands across all industries use their cloud-based digital marketing solutions to build relationships with customers and increase their profits.
Product Manager – Philadelphia PA , United States [1996 – 1997]
Planned and directed product introduction of sales effectiveness software to market with 2 staff, 60K USD budget; winning top clients in pharmaceutical and precision engineering including Janssen Pharmaceutical and Lucent Technologies.
Intergraph Corporation www.intergraph.com
Intergraph is a leading global provider of engineering and geospatial software that enables customers to visualize complex data. Businesses and governments in more than 60 countries rely on Intergraph’s industry-specific software to organize vast amounts of data and infuse the world with intelligence to make processes and infrastructures better, safer, and smarter.
Marketing Manager, Bentley Systems, former Intergraph subsidiary – Philadelphia PA, United States 1994-1996
Devised and executed initial marketing program for leading CAD software company including corporate identity. Created and managed advertising-supported trade publication, MicroStation World, 400K USD billings annually. Initiated marketing & MDF programs for reseller channel.
Senior Editor, Intergraph Headquarters –Huntsville AL, United States 1991-1994
Edited and supervised production for more 300 marketing collaterals annually for leading software and hardware supplier for CAD/CAM/CAE, mapping/GIS and public safety systems.
University of Alabama, United States Advertising and Public Relations, 1991-1994
Thesis: “The Effectiveness of Advertising in Architecture Magazine
Harlaxton College, United Kingdom Mass Communication studies, 1992
Jackson State University, United States Educational leadership, 1990-1991
University of Mississippi, United States Masters in Journalism, 1990
Thesis: “The History of Southern Magazine”
Graduate assistantship: Managing editor of “Samir Husni’s Guide to New Magazines”
University of Mississippi, United States Bachelors in Secondary Education, 1986